Sears Promotes Proven Lands' End Apparel Executive To Sears
Simigran Joins Growing Team of Experienced Retailing Executives
Sears, Roebuck and Co. (NYSE: S) has promoted Patti Simigran, Lands' End's senior vice president of core merchandising, to the post of senior vice president and general merchandise manager of women's apparel. The move is effective Dec. 1, and Simigran will report to Mindy Meads, Sears executive vice president and general manager, apparel, and Lands' End office of the president, executive vice president, merchandising and design.
"Patti's hands-on leadership and proven product experience will play a key role in guiding Sears' apparel strategy," Meads said. "She will invigorate our apparel offerings as we continue to raise the bar in quality, value and fashion for our customers."
Simigran, 43, will provide overall strategic leadership to the Sears merchant team for misses apparel, juniors and specialty sizes. Most recently, as senior vice president of core merchandising for Lands' End, Simigran oversaw the women's, men's, specialty apparel and footwear divisions, and the company's quality/sourcing division. Prior to joining Lands' End in 1999 as vice president and general merchandise manager, kids', Simigran held various merchandising positions at Burdines, Casual Corner, Weiner Stores and Ames Department Stores.
Simigran is the third new retailing executive to join Meads' team at Sears in recent months. Carrie Shigetomi, formerly vice president of design administration and product development for Calvin Klein, who held executive positions at Polo Ralph Lauren Leathergoods, Ellen Tracy and Cole-Haan, joined Sears as vice president of brand development in September. LuAnn Via, formerly senior vice president of product development for Saks, Inc., joined Sears as vice president and general merchandise manager of intimate apparel, women's accessories and fragrances in late October.
Sears, Roebuck and Co is a broadline retailer with significant service businesses. In 2002, the company's annual revenue was $41.4 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web sites, www.sears.com and www.landsend.com and a variety of specialty catalogs.
SOURCE: Sears, Roebuck and Co.
CONTACT: Media, Lee Antonio of Sears, Roebuck and Co., +1-847-286-5569
Web site: