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Sears Home Services has put its entire service fleet of nearly 10,000 vehicles on the front lines to assist in the search for missing children. The action is in association with AmberAlert.com, an alerting technology company.

Through the newly-formed alliance, AmberAlert.com sends AMBER alerts directly to Sears Home Services dispatching centers, which distribute them electronically to its fleet of vehicles in those areas closest to the point of abduction. Sears Home Services technicians make more than 13 million service calls annually, covering 10s-of-millions of miles in urban, suburban and rural neighborhoods across the United States. They will help serve as the eyes and ears in the community in the event a child goes missing and will seek to report any relevant observations to law enforcement.

"As the nation's largest product repair provider, we're proud to partner with such a positive, community-based organization that looks out for America's children and families," said Stuart Reed, president of Sears Home Services and senior vice president of Sears Holdings. "This effort fits squarely with our vision of improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships."

AmberAlert.com VP of government relations, Rolland Trayte, said, "Sears is part of the backbone of America, and their desire to help protect families really shows by their willingness to join in the search for missing children. Clearly, there's not a more family-centric brand on the planet and this brings an enormous network of talented family-focused employees to the search should law enforcement issue an alert."

Since the Protect Act of 2003 (AMBER alert program) was signed by President Bush, all 50 states have implemented a protocol to alert the public when a child goes missing under the criteria established by the US Department of Justice.

About Sears Holdings:

Sears Holdings Corporation (NASDAQ: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at .

About AmberAlert.com

Since 2004, AmberAlert.com has worked diligently to help protect families nationwide. Our Law Enforcement Alerting Portal is the central resource used to issue AMBER Alerts in 14 percent of the states across the country, and our website, AmberAlert.com, provides a hub for posting alerts from the remaining states. The portal is a public service provided exclusively through the generous support of corporate sponsors and private donors and receives no government grants or funding.

First Call Analyst:
FCMN Contact: lcoste5@sears.com

SOURCE: Sears Roebuck

CONTACT: Matthew Brammer of AmberAlert.com, +1-602-385-1602, ext. 202,
mbrammer@amberalert.com; or Larry Costello of Sears Home Services,
+1-847-286-9036

Web site: